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Subscribers template

Create and update BigCommerce subscribers using Shift.

tip

Check out our step-by-step guides for how to import & export.

Quick start

The best way to get started is to run an export and use the file as a guide to the format required.

You can also download the subscribers template.

Import & export columns

Basic columns

FieldsDescription
IDThis is the unique identifier provided by BigCommerce for existing subscribers.
This field is required to update existing subscribers.
EmailThe subscriber's email.
This field must be unique amongst all subscribers
First NameThe subscriber's first name.
This field must be shorter than 256 characters
Last NameThe subscriber's last name.
This field must be shorter than 256 characters
SourceThe source of the subscriber
Allowed values: custom, storefront, order
Channel NameThe channel where the subscriber was created
ConsentsThe consent that the subscriber as given.
If empty, the customer hasn't given consent for newsletter subscriptions or has unsubscribed.
Multiple values can be provided by separating with a comma.
Allowed values: marketing_consent, abandoned_cart
Order IDThe ID of the source order, when the source was an order.

Export filters

You can filter subscriber exports to include subscribers by date created or updated.

Available filters for subscribers export

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As you reduce the number of items in your export, or change what data should be included, the estimate of the number of records and duration of the export will be updated